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Posts Tagged ‘UX’

Another Reason for branded “designer” QR codes, UX

July 20, 2010 1 comment

I had a great Skype conversation with Remo of White Wall Studios ( Who did the Graffitti QR code http://www.flickr.com/photos/remocamerota/sets/72157623153267947/ ) about how QR is used in Japan, and he brought up an interesting point about usage that differs from the US. He brought up looking and using QR codes later on.

I always assumed that the main UX (user experience) of QR codes was instant connectivity – which I still believe is the main benefit.  However, as more readers allow for scanning from your photo gallery, this would mean that users could have multiple QR codes in their Queue. Scan now, enjoy later.  Thus, designer barcodes would allow for people to differentiate and remember which code links to what content if they are in a collective place on your mobile.

Thinking of a QR interaction in this additional way could be a great additional selling point.

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Dont make your customers pay for ads – QR and data plans

July 17, 2010 1 comment

Last week at the QR meetup in London, an interesting topic came up regarding the calvin klein QR ad- People dont want to pay to watch streaming video on their plans. I got to directly observe this oversight in person when we all got to experience the infinity ad with Martin, Tim, and Paul.

As more QR codes link to videos, people are accessing the mobile websites, and often turning off the video streams before they get to the call to actions.  People often do NOT want to use their data plans on their smart phones to pay to watch an advertisement.  Makes sense to me.

As more carriers (atleast in the US) will discontinue unlimited data, what does this mean for mobile marketers?

QR codes for Web to mobileweb

May 29, 2010 Leave a comment

I would like to see more of this web to mobileweb interaction.

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Exclusive – QR Paint by Numbers

May 7, 2010 1 comment

QR Arts has created a QR code that allow for an individual to choose which experience they would like to have.  Simply fill in either the light green or pink dots to complete a code, and then scan the QR code.

This experience is interactive and unique. Possibilities for this type of code would be ideal for binary situations where you want people to actively participate with a printed piece. You could simply have 2 QR codes ( In Support vs. Opposed ), however after spending 10 seconds filling in dots, I WANT to know where the code goes.  I think this would work well for coupons ( lottery ish ), backs of cereal boxes, newspapers, etc.

Please contact QR arts if you would like us to design this unique QR code experience for your clients. We are also interested in getting feedback from the QR community on this type of code.

Step 1: Choose your experience

Step 2-3: Participate, and Enjoy Content