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Posts Tagged ‘qr code’

Another Reason for branded “designer” QR codes, UX

July 20, 2010 1 comment

I had a great Skype conversation with Remo of White Wall Studios ( Who did the Graffitti QR code http://www.flickr.com/photos/remocamerota/sets/72157623153267947/ ) about how QR is used in Japan, and he brought up an interesting point about usage that differs from the US. He brought up looking and using QR codes later on.

I always assumed that the main UX (user experience) of QR codes was instant connectivity – which I still believe is the main benefit.  However, as more readers allow for scanning from your photo gallery, this would mean that users could have multiple QR codes in their Queue. Scan now, enjoy later.  Thus, designer barcodes would allow for people to differentiate and remember which code links to what content if they are in a collective place on your mobile.

Thinking of a QR interaction in this additional way could be a great additional selling point.

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TEDxPotomac, QR Arts, QR code t-shirts

May 20, 2010 1 comment

Here is a preview of some of the QR codes that you will experience today at the TEDxPotomac event. To view these, download a “qr code reader app” on your smartphone. Your phone must have a camera, and internet connectivity.

Check out these cool t-shirts that were a collaboration between QR Arts, TEDxPotomac, and our Sponsor Navigation Arts.  The vision was to have a T-shirt that changes over time.  The QR code on the back says “Lets Talk” and links to a twitter feed of the event. Thus as people are networking, connecting, and sharing information, the tweets keep coming and each “scan” yields a new experience.  In theory, it could be possible that no 2 scans are the same. After the event, the landing page we set up for the t-shirts will be changed to show a recap of todays events.

In addition to having QR codes on the T shirts, QR codes were featured in the program, and on the name badges (kudos Vincent). There are some obvious connections to how some other events used QR codes ( SXSW to name one ), but I really like how for this event we were able to combine QR codes to display a mixture of dynamic content to have them add value to the user experience of participant interaction. Because thats what TED is about. Sharing Ideas.

QR codes and QR arts – more “ideas worth sharing!”  More photos to come tomorrow after the event. Check out the slide show of some of the communication pieces that were developed for the TEDxPotomac event.  IF you cannot make it to the TEDxPotomac event – we are streaming it live all day ( 9-5:30 ) at  http://www.tedxpotomac.com/live/   .

On a personal note- working with the TEDxPotomac group as a volunteer was such a great experience, and I was happy to be part of such an epic event for GW, Washington DC, and have the chance to collaborate with so many great individuals. A special thanks to Patrick Smith for helping organize the event, Pamela Garlick for helping with me the design pieces. Hope to see everyone at the event tomorrow.

QR for event collateral

May 17, 2010 1 comment

Save the date postcard featuring QR code and other social media calls to action

I am very proud to share the GWU Save the date for Alumni Weekend.

Using QR codes and social media tools, this invitation shows how mobile can help integrate print and web media to further amplify the buzz around an event.  After a guest opens the invitation, before they walk from their mailbox to their front door, they can see what people are tweeting, RSVP for the event, join a group on facebook, and participate actively in the #wheresgeorge @gwalumni photo contest.   Yes- these tools would work without the invitation, but the invitation serves as a call to action to bigger things.  And, the use of a QR code ( note: its a standard one) people can be connected to a website instantly without the need for typing in a long url.   As a followup to a conversation I had with a fellow art director today, I think the website could be more mobile friendly, but I appreciate an education institution putting this much thought into how an invitation can be more then just an invitation.

I look forward to seeing what the response of this piece is towards GW alumni, and hope that it helps create a new level of engagement before Alumni Weekend that will translate into higher levels of attendance and participation from the Alumni Community.  I think this will contribute to a very successful campaign.

ps: incase it is unclear from my picture- the invite allows you to “cut out” George, and then encourages you to take pictures with him around the country.

Leaf QR

May 17, 2010 3 comments

New modular shape for a QR code.

new design direction

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Graduation QR

May 16, 2010 1 comment

IF you are on the mall, and you are reading this, it worked! Contact me if you would like to use QR for your business. Go GW Alumni !

And now, back to the graduation ceremonies.

qr code

Alright – lets put this MBA to use.
Best,
-pd

ps. This post will also mark one day off from QR posting since I will be celebrating graduation from business school

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Creating more stylistic and colorful QR codes

April 22, 2010 Leave a comment

A simplified version of the ealier halftone dot piece. The aesthetics of this piece I think works very well.

Can we redesign our memories of what a QR code looks like?  Although I fully understand the utility of codes to be functional in form, what we believe in at QR Arts is to balance the technical with the aesthetic values that can be achieved with QR codes.  Make them pop, and stand out.

WE believe in making QR codes as unique and valuable as the content that you are linking them to.  Lets create a better user experience.

QR Arts.

QR george washington

March 17, 2010 1 comment



Produced by QR Arts- this photomosaic of George Washington is made up of QR codes, representing different subpages of the GWU website.  As a grand format print, this piece has multiple levels of utility and interactivity. As the viewer closer examines this piece, they will have the ability to explore the institution further.  The QR codes can link to url’s for fundraising, athletics, alumni stories, names of donors, embedded youtube videos, or specialized content for a special event.

QR arts will work with you to develop customized photomosaics for your specific needs.