Review: International Spy Museum campaign in DCmetro

July 18, 2010 Leave a comment

I think this campaign was really well done. It is engaged me on multiple levels, and felt like it had a “purpose.” Wanted to share.

On the mobile front, this used SMS messaging to give you a mobile website that you could access if you had mobileweb accessibility. In addition, I found this really interesting interactive piece when exiting the metro.


QR tube concept: Status updates in London

July 18, 2010 1 comment

If any of my London QR friends have contacts for this project, I think it could be a functional and great project– let me know.

So, at Hammersmith, I saw this non- functional code. I figured, why not just make it mobile ?  The interesting thing is that they already have a WAP site that would support this. They just need an easy way to access it. QR = Tada !

Note: As Tim pointed out, some places in the underground wont have wifi, but, I figure that this could still be beneficial in more rural areas or zones 2-4.




Dont make your customers pay for ads – QR and data plans

July 17, 2010 1 comment

Last week at the QR meetup in London, an interesting topic came up regarding the calvin klein QR ad- People dont want to pay to watch streaming video on their plans. I got to directly observe this oversight in person when we all got to experience the infinity ad with Martin, Tim, and Paul.

As more QR codes link to videos, people are accessing the mobile websites, and often turning off the video streams before they get to the call to actions.  People often do NOT want to use their data plans on their smart phones to pay to watch an advertisement.  Makes sense to me.

As more carriers (atleast in the US) will discontinue unlimited data, what does this mean for mobile marketers?

Bluetooth Infinity Ad – w/ QRazystuff

July 16, 2010 Leave a comment

After the QR meetup in London, we all examined the Bluetooth enabled Infinity Ad around Green Park Tube Station. It plays a video of the car lineup.  Rather fast, but the questions came up of …

1. Was it effective?

2. Are you willing to pay for streaming data based off of a call to action via QR or bluetooth or other technology?

I think this is going to be a new question QR is going to have to face along with any other mobile advertising firm.


June 30, 2010 Leave a comment

Qr Arts is taking some time off for R&R. My first Sabbatical in a sense. So, no posts for a little while, but soon enough, I will be back with some amazing case studies, esoteric QR epiphanies, and updates on professional services.   Look forward to speaking and sharing my thoughts with all of you when I get back.

As to channel the genius of others about the power of time off, and to not leave you hanging, here is a TED talk. Enjoi.

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Kanye QR reverse engineer

June 29, 2010 Leave a comment

I was trying to get this to scan, but either my scanners are not working or I did not do a good enough job of photoshopping it to a square.  It must have been hard to get that heart in there and still get it to scan by multiple phones. Kudos to the designer or mathemagician!

original here :

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QR codes can be big

June 25, 2010 Leave a comment

A short rant: Just because QR codes started as small inch x inch formats, doesn’t mean they have to stay that way.  As designer codes become more complex and more artistic, it is OKAY to have them be the focus of a campaign or printed piece ( or other media ).  Yes, I give you permission.

It may not make sense to have it be huge, but lets keep it on the table during our brainstorming session.


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