Home > Uncategorized > Dont make your customers pay for ads – QR and data plans

Dont make your customers pay for ads – QR and data plans

Last week at the QR meetup in London, an interesting topic came up regarding the calvin klein QR ad- People dont want to pay to watch streaming video on their plans. I got to directly observe this oversight in person when we all got to experience the infinity ad with Martin, Tim, and Paul.

As more QR codes link to videos, people are accessing the mobile websites, and often turning off the video streams before they get to the call to actions.  People often do NOT want to use their data plans on their smart phones to pay to watch an advertisement.  Makes sense to me.

As more carriers (atleast in the US) will discontinue unlimited data, what does this mean for mobile marketers?

Advertisements
  1. July 19, 2010 at 6:15 pm

    Patrick,

    I would like to discuss this concern with you. You also left a note on our blog.

    Please contact me when you can to set up a call.

    Thanks
    Val

    Val DiGiacinto
    The Ace Group, Inc.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: