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Story inspired from this link – http://www.mobilecommercedaily.com/fashion-retailer-gilt-drives-sales-with-android-application/
The android marketplace gets it. Using QR codes, people can easily download apps onto their phone, to enjoy a particular mobile experience. Essentially, QR is being used to move people from the desktop to a mobile platform. The transition between platform has several advantages, but in this case I would ask if mobile is a value add as opposed to shopping on my nice 22 inch screen.
However, what I like about this is that I get to skip the syncing step. If I see something I like, I feel like the information is zapping itself over from my screen. Transfer the link, and I will download on my mobile. When is this advantageous to downloading on my desktop and transferring via hardlink. BUT, the interaction is what I find fascinating. That this interaction moves people down a carefully choreographed UX.
Some interesting issues to think about. What can we learn from this transition, and what affordances do we bring to us when we transfer from desktop to mobile? Good and bad. Or is this training customers to think mobile? There is also the question of mobile app vs mobile web, which is another post all together.
I had a great Skype conversation with Remo of White Wall Studios ( Who did the Graffitti QR code http://www.flickr.com/photos/remocamerota/sets/72157623153267947/ ) about how QR is used in Japan, and he brought up an interesting point about usage that differs from the US. He brought up looking and using QR codes later on.
I always assumed that the main UX (user experience) of QR codes was instant connectivity – which I still believe is the main benefit. However, as more readers allow for scanning from your photo gallery, this would mean that users could have multiple QR codes in their Queue. Scan now, enjoy later. Thus, designer barcodes would allow for people to differentiate and remember which code links to what content if they are in a collective place on your mobile.
Thinking of a QR interaction in this additional way could be a great additional selling point.
If any of my London QR friends have contacts for this project, I think it could be a functional and great project– let me know.
So, at Hammersmith, I saw this non- functional code. I figured, why not just make it mobile ? The interesting thing is that they already have a WAP site that would support this. They just need an easy way to access it. QR = Tada !
Note: As Tim pointed out, some places in the underground wont have wifi, but, I figure that this could still be beneficial in more rural areas or zones 2-4.
Pitch to Thumbs Up Promotions for a new way to look at fashion. EZ codes (Scanlife) were used for this demo because they have a denser data format which could be be smaller easier. Fashion to mobile website in 2.5 seconds.
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Qr Arts can also design branded Microsoft Tags for your brand. Although our focus is on QR codes due to the open standard of the code, we embrace all 2d barcode technologies to create unique user experiences with your brand.
Learning about the Scanlife EZcode system – These codes CAN be colored. Cannot find any information about EC levels, but I assume that its equivalent to QR codes EC. Also, interesting that the edges serve as alignment patterns. Note: The second EZcode is rotated 90 degress and scans fine.