For this code, the concept was to wrap a QR code around an impossible shape. Much of the movie inception dealt with worlds within worlds, and shapes/ times being represented in exponentially. I wanted to create a piece of QR code art that reflected this challenge, and to do something new that I had never attempted before.
and it works.
I had a great Skype conversation with Remo of White Wall Studios ( Who did the Graffitti QR code http://www.flickr.com/photos/remocamerota/sets/72157623153267947/ ) about how QR is used in Japan, and he brought up an interesting point about usage that differs from the US. He brought up looking and using QR codes later on.
I always assumed that the main UX (user experience) of QR codes was instant connectivity – which I still believe is the main benefit. However, as more readers allow for scanning from your photo gallery, this would mean that users could have multiple QR codes in their Queue. Scan now, enjoy later. Thus, designer barcodes would allow for people to differentiate and remember which code links to what content if they are in a collective place on your mobile.
Thinking of a QR interaction in this additional way could be a great additional selling point.
Pitch to Thumbs Up Promotions for a new way to look at fashion. EZ codes (Scanlife) were used for this demo because they have a denser data format which could be be smaller easier. Fashion to mobile website in 2.5 seconds.
New modular shape for a QR code.
QR Arts is excited to present tonight at DC mobile TECH cocktail. We will be presenting our custom designed QR codes, and talking to start ups about how QR can help their business.
If you are in the Washington DC area, stop by DC mobile TECH tonight at Current! I would love to tell you about QR codes.
A few QR examples of our designer codes are shown below: