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For this code, the concept was to wrap a QR code around an impossible shape. Much of the movie inception dealt with worlds within worlds, and shapes/ times being represented in exponentially. I wanted to create a piece of QR code art that reflected this challenge, and to do something new that I had never attempted before.
and it works.
AR markers can read marks at perspectives – QR doesnt work this way? Why not?
Essentially, you have alignment then a secondary action. If you are a programmer, and built a QR reader, can you reconfigure the alignment squares to account for tilt, and then decode? This would allow for people to scan at slight perspectives, and make codes more functional.
Story inspired from this link – http://www.mobilecommercedaily.com/fashion-retailer-gilt-drives-sales-with-android-application/
The android marketplace gets it. Using QR codes, people can easily download apps onto their phone, to enjoy a particular mobile experience. Essentially, QR is being used to move people from the desktop to a mobile platform. The transition between platform has several advantages, but in this case I would ask if mobile is a value add as opposed to shopping on my nice 22 inch screen.
However, what I like about this is that I get to skip the syncing step. If I see something I like, I feel like the information is zapping itself over from my screen. Transfer the link, and I will download on my mobile. When is this advantageous to downloading on my desktop and transferring via hardlink. BUT, the interaction is what I find fascinating. That this interaction moves people down a carefully choreographed UX.
Some interesting issues to think about. What can we learn from this transition, and what affordances do we bring to us when we transfer from desktop to mobile? Good and bad. Or is this training customers to think mobile? There is also the question of mobile app vs mobile web, which is another post all together.
I had a great Skype conversation with Remo of White Wall Studios ( Who did the Graffitti QR code http://www.flickr.com/photos/remocamerota/sets/72157623153267947/ ) about how QR is used in Japan, and he brought up an interesting point about usage that differs from the US. He brought up looking and using QR codes later on.
I always assumed that the main UX (user experience) of QR codes was instant connectivity – which I still believe is the main benefit. However, as more readers allow for scanning from your photo gallery, this would mean that users could have multiple QR codes in their Queue. Scan now, enjoy later. Thus, designer barcodes would allow for people to differentiate and remember which code links to what content if they are in a collective place on your mobile.
Thinking of a QR interaction in this additional way could be a great additional selling point.
I think this campaign was really well done. It is engaged me on multiple levels, and felt like it had a “purpose.” Wanted to share.
On the mobile front, this used SMS messaging to give you a mobile website that you could access if you had mobileweb accessibility. In addition, I found this really interesting interactive piece when exiting the metro.
If any of my London QR friends have contacts for this project, I think it could be a functional and great project– let me know.
So, at Hammersmith, I saw this non- functional code. I figured, why not just make it mobile ? The interesting thing is that they already have a WAP site that would support this. They just need an easy way to access it. QR = Tada !
Note: As Tim pointed out, some places in the underground wont have wifi, but, I figure that this could still be beneficial in more rural areas or zones 2-4.
Last week at the QR meetup in London, an interesting topic came up regarding the calvin klein QR ad- People dont want to pay to watch streaming video on their plans. I got to directly observe this oversight in person when we all got to experience the infinity ad with Martin, Tim, and Paul.
As more QR codes link to videos, people are accessing the mobile websites, and often turning off the video streams before they get to the call to actions. People often do NOT want to use their data plans on their smart phones to pay to watch an advertisement. Makes sense to me.
As more carriers (atleast in the US) will discontinue unlimited data, what does this mean for mobile marketers?